Investigation, online + offline
For one of the clients (automotive products), in addition to fulfilling offline goals (i.e. visiting sales outlets, markets, warehouses and initiating raids for the seizure of counterfeit products), Vlasta-Consulting also worked online (finding ads and sites with technical specifications violations, their subsequent closure). As part of the online program, an ad was found selling questionable products at extremely low prices. Instead of automatically sending a link for take-down, it was decided to conduct an informational investigation, since there were grounds for a potential investigation (the phone number indicated in the ad was also found on a number of other online resources).